Why Brands Should Pay Attention to Mobile in 2014

It’s important to have a sound strategy for managing your social media presence. This is old news. What many marketing teams are now learning, however, is the importance of having a solid plan for executing that social strategy on the mobile front. More than likely, 80% of your audience is engaging with your brand(s) from a mobile device. According to some estimates, mobile advertising is expected to increase 64% in 2014. Are you prepared to reach your “on-the-go” customers?

Kudos to the folks at Wishpond who captured some of the most compelling metrics in this visual (we all love a good infographic). These numbers are hard to ignore—and something tells us the “mobile moment” will continue into 2014.