Major fashion brand Cole Haan sought to use social media more effectively to reach a larger (and younger) audience, create synergy with other internal and outreach initiatives and create stronger ties between employees, partners and customers. Nervewire implemented new technologies to highlight inspirational stories and drive traffic to the e-commerce site, monitoring performance in real time. Cole Haan now offers Facebook-specific promotions, live-Tweets most events, and extends social outreach to partner tie-ins with other brands. Successes include a redemption rate of 80% through Facebook-related ads and a sharp spike in sales to the targeted demographic.
Client: Cole Haan