Date:   January 13, 2014
  • PNBR

Kaplan has been at the forefront of the educational prep market for the past 75 years and it has done that specifically by using relevant tools and technologies. Nervewire was brought in to revamp its marketing strategy, along with web design and development. As part of that engagement the team has already helped re-launch a test preparation product. The supporting strategy is currently being implemented, and Phase II of the project, which will involve integration with Sales Force Automation and eCommerce technologies is already in the works.