Date:   January 13, 2014
  • Trius

Trius Therapeutics (now Cubist) is focused on the research, development, and commercialization of products that address unmet medical needs in the acute care environment. Nervewire was retained to build out a full commercial operation for a biopharma—a major undertaking that covered all business objectives for medical science liaison and a representative field force. The team implemented broad-scale solutions that included Customer Relationship Management Sales Force Automation technologies, closed-loop marketing policies, customer master sets, and data warehouse/analytics capabilities from Veeva, Oracle and Informatica.