Trius Therapeutics (now Cubist) is focused on the research, development, and commercialization of products that address unmet medical needs in the acute care environment. Nervewire was retained to build out a full commercial operation for a biopharma—a major undertaking that covered all business objectives for medical science liaison and a representative field force. The team implemented broad-scale solutions that included Customer Relationship Management Sales Force Automation technologies, closed-loop marketing policies, customer master sets, and data warehouse/analytics capabilities from Veeva, Oracle and Informatica.
